Florists working East Melbourne flower shop

Life in a flower shop is surprisingly more hectic than you might think. Beautiful floral arrangements take a lot of time, energy and creativity. For a young florist, such as me, there is a lot to get a hold of. An arrangement is meant to look natural, as if the flowers have just grown out of the box or vase in that way.


What many don’t realise is the thought and skill that goes into arranging those flowers. Not only do the florists create arrangements depending on your individual taste and style, but they also consult the principles of design:


  • Balance;
  • Gradation;
  • Repetition;
  • Contrast;
  • Harmony;
  • Dominance; and
  • Unity


Without considering these, the arrangement would look unsettling, unnatural and, well just plain ugly. But have no fear; there are no ugly flowers in our shop. Come into the shop and see for yourself our bespoke arrangements.